1.    WHO  WE  ARE. We are Sonrons,  LTD and  we  process  your  personal  data  as  joint  controllers.  This  means  that  we  are jointly responsible for how we process and protect your data. See more.

2.    WHAT WE USE YOUR DATA FOR. We will use your data (collected online or in person), among other purposes, to manage your registration as a user, to manage your purchases of products or services, to respond to your queries, and, if you wish, to send you our customised communications. See more.

3.    WHY WE USE YOUR DATA. We have legal standing to process your data for various reasons. The main reason is that we need to process  your data to perform the contract that you accept with us when you register and when you make a purchase or enjoy any of our services or functionalities. We also use your data for other reasons, for example, to respond to your queries or to send  you newsletters that you have asked to receive from us. See more.

4.    WHO WE SHARE YOUR DATA WITH. We share your data with service providers who provide us with assistance or support, or third party providers, both inside and outside the European Union. 

5.    YOUR RIGHTS. You have the right to access, rectify or delete your personal data.

In certain cases, you are also entitled to other rights, such as, for example, to object to us using your data, or to transferring your data, as explained in depth below. 

We  encourage  you  to  read  our  full  Privacy  Policy  below  to  understand  in  depth  the manner in which we will use your personal data and your rights over your data.



•In  this  Privacy  Policy,  you  will  find  all  relevant  information  applicable  to  our  use  of  our  users'  and clients' personal data, regardless of the channel  or means (online or in person)  of Thestore that you use to interact with us.

•We are transparent about what we do with your personal data, to help you to understand the implications of the way in which we use your data, and the rights you are entitled to in relation to your data:

oWe permanently make available for you all the information included in this Privacy Policy, that you can check when you consider appropriate, and in addition,

o  you will also find further information on how we use your data as you interact with us.

•   These are some terms we regularly use in this Privacy Policy:

oWhen we speak about our Platform, we refer, in general, to any of the channels or means, digital or in person, you may have used to interact with us. The main ones are:

   Our Website,

Our Thestore App, this is, including both the mobile application you installed on your mobile device and others we may use in our stores.

   In person, in any of our Thestore Stores.


Your data controllers are:

   Sonrons,  LTD, company currently operating in LV the sale of Thestore brand products


o  Postal address: Ozolciema street 32/4-41, Riga, LV-1058, Latvia

o  E-mail address of the Data Protection Officer:

In other words, Thestore is Controller of the data. This means that we have regulated and are responsible for processing and protecting your personal data.


Depending on the purpose for which we process your data from  time to time, as explained above, we need to process one or other data, which will in general be, depending on each case, as follows: 

your identity data (for example, your name, surname, language and country from which you interact with us, contact data, etc.);

economic  and  transactions  information (for example, your payment or card data, information on your purchases, orders, returns, etc.);

connection,  geolocation  and/or  browsing  data  (if  you  interact  with  us  from  your  mobile  phone,  for example);

   commercial information (for example, if you have subscribed to our newsletter),

   information about your tastes and preferences.

Remember that, when we ask you to fill in your personal data to give you access to any functionality or service of the Platform, we will mark certain fields as compulsory, since this is information that we need to be able to provide the service or give you access to the functionality in question. Please take into account that, if you decide not to make such data available to us, you may be unable to complete your user registration or may not be able to enjoy those services or functionalities.

Depending on how you interact with our Platform, i.e., depending on the services, products or functionalities that you wish to enjoy, we will process your personal data for the following purposes:


1. To manage your registration as user of the Platform

If  you decide to become a registered user of our  Platform, we need to process your data to identify you as a user of the Platform and grant you access to its various functionalities, products and services available to  you  as  a  registered  user.  You  may  cancel  your  registered  user account by contacting us through Customer Support.

You may also use the access or login through a social network such as Facebook, either to register as a new user or to link the login to your current account. In that case, your login credentials, as well as your e- mail  if  you  authorise  it,  will  be  imported  from  your  social  network account.  On  using  this  login  option,  the  social  network  may  send  us certain additional information on your public profile, such as, for example: your   name,   gender,   approximate   age   or   profile   photograph,   in accordance  with  the  terms  of  use  of  the  social  network,  which  we advise you to read carefully. Unless you give us your authorisation, we will  not  keep  these  additional  data.  Moreover,  using  this  functionality may  imply  that  you  will  be  sharing  with  the  social  network  some information on your activity. In any case, we recommend that you review the  setting  up  of  your  privacy  and  the  privacy  policies  of  the  social

networks to understand how such social networks use your data. 

2. For the development, performance and execution of the purchase or services contract that you executed with Us on the Platform

This purpose includes processing your data, mainly:

To  contact  you  for  updates  or  informative  notices  related  to the    contracted    functionalities,    products    or    services, including quality surveys and to be able to establish the degree of customer satisfaction with the provided service;

   To   manage   payment   of   the   products   that   you   purchase, regardless of the payment procedure used. For example:

  If  on  purchasing  any  of  our  products  through  the  Website  or  the App, you opt to activate the functionality of save your card data for future   purchases,   we   need   to   process   the   indicated   data   for activation  and  development  of  that  functionality.  Consent  to  the activation of this functionality enables your autocompleted payment data to appear in subsequent purchases so that you do not need to introduce  them  in  each  new  process,  and  these  data  will  be deemed  valid  and  effective  for  subsequent  purchases.  You  may change  or  cancel  your  cards  at  any  time  through  the  section  on payment   information,   either   of   your   Website   registered   user account, or of the Wallet functionality of the Thestore App.

If  you  use  the Wallet  functionality  of the  App  to  pay  your  face-to- face purchases, we need to process your data to activate it, so that you  may  start  your    purchases  at  the  brick-and-mortar  stores  of Thestore in UK (“the Brick-and-Mortar Stores”) enabled for the purpose.

Activate  the  necessary  arrangements  in  order  to  control  and prevent  potential  fraud  against  you  and  against  us  during the purchase process. If we consider that the transaction can be fraudulent,   this   processing   may  cause   the   blocking   of   the transaction.

To  manage  potential  returns  after  you  have  purchased  and manage   requests   of   availability   information   for   articles, reservations  of  products  through  the  Platform,  or  provide you the services related to the functionality Personal Tailoring, depending on the availability of such options from time to time.

For invoicing purposes and to make available to you the tickets and  invoices  of  the  purchases  you  have  made  through  the Platform.

To   ensure   that   you   are   able   to   use   other    available functionalities     or     services,     such     as     the     purchase, management and use of the Gift Card or of the Gift Voucher, and  to  afford  you  access  and  use  of  the  Wi-Fi  that  we  make available to our customers at Brick-and-Mortar Stores.

If  you  are  a  user  of  the  InWallet  App  of  the  Inditex  Group ("InWallet")  and  you  have  requested  to  link  the  account  you have on this Platform to your InWallet account, you authorize us to  share  the  information  related  to  your  orders  and  returns  of online purchases. The information collected by the InWallet App is subject to its own terms and policies, which we suggest you to review.

3. To meet requests or applications that you make

We  only  process  the  personal  data  that  are  strictly  necessary  to manage or resolve your request or application. 

through the Customer Support channels

4.  For marketing purposes.  This purpose includes the processing of your data, mainly, for:

If  and  when  you  subscribe  to  our  Newsletter,  we  will  process your personal data to manage  your subscription, including to send  customised  information  on  our  products  or  services through various means (such as e-mail or SMS). We may also make available to you this information through push notifications in case you have activated them in your mobile device.

Accordingly, please take into account that this data processing implies   analysis   of   your   user   or   customer   profile   to establish your preferences  and therefore which products  and services   are   most   fit   to   your   style   when   sending   you information.   For   example,   based   on   your   purchases   and browsing  history  (i.e.,  depending  on  the  articles  that  you clicked),  we  will  make  you  suggestions  on  products  that  we believe may interest you and, if you are a registered user, we will provide you with the "recover cart " functionality.

Remember that you may unsubscribe from the Newsletter at  any  time  without  cost  through  the  "Newsletter"  section  of the  Platform,  in  addition  to  through  the  instructions  that  we provide you with in each notice. If you do not want to receive push  notifications,  you  can  deactivate  this  option  in  your mobile device.

To   perform   promotional   actions   (for   example,   for   the organization of competitions or to send the list of items stored  to the e-mail you designate).   On participating in any promotional action,  you  authorise  us to process  the personal data that  you have  shared  with  us  depending  on  the  promotional  action  and disclose  them  through  different  media  such  as  social networks or  the  Platform  itself.  In  each  promotional  action  in  which  you participate  you  will  have  available  the  terms  and  conditions where we will be providing more detailed information about the processing of your personal data.

To  disseminate  in  the  Platform  or  through  our  channels  in  the social   networks   photographs   or   pictures   that   you   shared publicly, provided that you expressly give us your consent for the purpose.

5. Analysis of usability and quality to improve our services

If  you  access  our  Platform,  we  inform  you  that  we  will  treat  your browsing data for analytic  and  statistic  purposes, i.e., to understand the  manner  in  which  users  interact  with  our  Platform  and  thus  be capable of introducing improvements in the Platform.

In addition, we  occasionally  perform  quality  surveys  and  actions  to know the degree of satisfaction of our customers and users and detect those areas in which we may improve.


The legal terms on which we are permitted to process your personal data also depends on the purpose for which we process them, as explained in the following table:

Purpose Legal standing

1. To manage your Platform user registration            We process your data because this is necessary on the  terms  regulating  the  use  of  the  Platform.  In other words, for you to be able to register as a user on  the  Platform,  we  need  to  process  your  personal data, since we would otherwise be unable to manage your registration.

If you opt to use the access or login through a social network,  we  are  legally  permitted  to  process  your data   given   the   consent   that   you   give   when authorising  the  assignment  of  your  data  from  the social network.

2. Development, performance  and making of the purchase or services contract

We  process  your  data  because  their  processing  is necessary for us to make the purchase or services contract with you.

Certain  processing  of  data  related  to  the  purchase process  is  activated  only  because  you  request  or authorise it, as is the case of the storage of payment (card) data for future purchases or the processing of data  necessary  to  scan  the  till  receipts  through  the Wallet section of the App  or to provide you with the Coming  Soon  /  Back  Soon  functionalities.  In  these cases,  our  processing  of  your  data  is  supported  by your own consent.

We  consider  that  we  have  a  legitimate  interest  to carry  out  the  necessary  verifications  to  detect  and prevent potential fraud  when you make a purchase. We understand  that the processing of these  data is positive   for   all   the   participating   parties   when   a purchase is paid and in particular for you, since this allows us to establish measures to protect  you from fraud attempts by third parties. 

3. Customer Support 

We  consider  that  we  have  legitimate  interest  in answering  the  requests  or  queries  raised  by  you through  the  existing  different  contact  channels.  We understand that the processing of these data is also beneficial  to  you  to  the  extent  that  it  enables  us  to assist  you  adequately  and  answer  to  the  queries raised.

When you get in touch with us, in particular, for the management of incidents related to your order or the product/service  acquired  through  the  Platform,  the processing of your data is necessary to perform the purchase contract.

When your request is related to the exercise of your rights on which we inform you below, or to claims on our products or services, we are legally permitted to process  your  data  for  compliance  with  our  legal obligations.

4. Marketing 

We  are  legally  permitted  to  process  your  data  for marketing purposes due to the consent that you give us,    for    example    when    you    accept    receiving customized  information  through  multiple  channels, when authorizing the sending of push notifications in your  mobile  device  or  when    accepting  the  legal terms  and  conditions  to  participate  in  a  promotional action or to publish your pictures on the Platform or on our social networks' channels.

In  order  to  show  you  customised  information.  we consider that we have a legitimate interest to conduct a  profiling  with  the  information  that  we  have  about you (such as your browsing, preferences or purchase history) and the personal data that you have provided us,  such  as  the  age  range  or  language,  since  we understand that the data processing of these data is also   beneficial  to   you   because   it   allows   you   to improve   your   user   experience   and   access   the information in accordance with your preferences.

5. Analysis of usability and quality 

We  consider  that  we  have  a  legitimate  interest  in analysing   the   Platform   usability   and   the   user's satisfaction  degree,  since  we  understand  that  that the  processing  of  these  data  is  also  beneficial  for your  because  the  purpose  is  to  improve  the  user experience and provide a higher quality service.


The time for which we will keep your data will depend on the purposes for which we process them, as explained below:

Purpose Time for which the data are kept

1. To manage your Platform user registration 

We will process  your data for the time during which you  remain  a  registered  user  (meaning,  until  you decide to unsubscribe).

2.  Development,  performance  and  execution  of the purchase or services contract


We will process your data for the time necessary to manage the purchase of the products or services that you  buy,  including  potential  returns,  complaints  or claims  related  to  the  purchase  of  the  product  or service in question.

Sometimes,  we  will  only  process  the  data  until  the time  when  you  decide,  as  is  the  case  of  payment (card) data that you requested us to store for future purchases. 

3. Customer Support 

We will process your data for the time necessary to meet your request or application.

4. Marketing

We will  process  your  data  until  you  unsubscribe  or cancel your subscription to the newsletter.

If you participate in promotional actions, we will keep the data during a six (6) months period from the end of the action.

5. Analysis of usability and quality

We  will  process  your  data  occasionally for  the  time during  which  we  proceed  to  carry  out  a  specific quality action  or  survey  or  until  we  anonymise  your browsing data.

Notwithstanding the fact that we will process your data for the time strictly necessary to achieve the purpose in question, we will subsequently keep them duly stored and protected for the time during which liability may arise for their processing, in compliance with legislation in force from time to time. Once each of the potential actions is time-barred we will proceed to delete the personal data.


To  achieve  the  purposes  mentioned  in  this  Privacy  Policy,  we  must  give  access  to  your  personal  data  to entities of the Sonrons and to third parties that provide us with support in the services that we offer your, i.e.:

   financial institutions,

   anti-fraud detection and prevention entities,

   technological service providers,

   logistic, transport and delivery partners and service providers,

   providers of customer support related services,

   advertising and marketing related partners and service providers. 

For  service  efficiency  purposes,  some  of  these  providers  are  located  in  territories  outside  the  European Economic Area that do not offer a level of data protection comparable to that of the European Union, in other words,  the  United  States  of  America.  In  such  cases,  we  inform  you  that  we  will  transfer  your  data  with adequate safeguards and always keeping your data safe:

Some  providers  are  certified  Privacy  Shield,  which  certification  you  may  consult  through  the following link:

With  other  providers,  we  have  agreed  Standard   Contractual   Clauses  approved  by  the  EU Commission, the content of which you may consult through the following link: transfer-personal-data-third-countries_en


We undertake to keep your personal data confidential and to ensure that you may exercise your rights. Bearing that in mind, we Joint Controllers have agreed that you may exercise your rights free of charge by writing us an e-mail  to  a  single  e-mail  address  (,  simply  informing  us  of  the  reason  for  your request and the right that you wish to exercise. If we consider this necessary to be able to identify you, we may request you to provide a copy of a document evidencing your identity.

In  particular,  notwithstanding  the  purpose  or  legal  basis  we  use  to  process  your  data,  you  have  the  following rights:

•To request access to your personal data that we hold. We remind you that where you are a Platform registered user you may also consult this information in the relevant section of your online account.

•To  request  that  we  rectify  the  personal  data  that  we  hold.  Please  bear  in  mind  that  if  you  are  a registered  user  on  the  Platform,  you  may  also  access  the  relevant  personal  data  section  of  your online account to change or update your personal data. In any case, please take into account that, on actively making your personal data available to us through any procedure, you guarantee that they are true and accurate and you undertake to notify to us any change or modification of your data. You will  be  liable  for  any  loss  or  damage  caused  to  the  Platform  or  to  the  person  responsible  for  the Platform  or  to  any  third  party  by  reporting  erroneous,  inaccurate  or  incomplete  information  in  the registration forms. Please remember that, as a general rule, you must provide us only with your own data, not with those of third parties, other than to the extent otherwise permitted in this Privacy Policy.

•To request that we erase your personal data to the extent that they are no longer necessary for the purpose for which we need to keep processing them, as we have explained above, or when  we are no longer legally permitted to process them.

•To request that we cancel or limit the processing of your personal data, which entails that in certain cases  you can request us to temporally suspend the  processing of the data or that  we keep them longer that necessary. 

If you have given us your consent to process your data for any purpose, you also have the right to withdraw such consent at any time. Some of the circumstances in which you may withdraw your consent are detailed in section 2 where we explain for which purposes we process your data.

When we are legally permitted to process your data due to your consent or to for the purposes of a contract, as explained in section 3, you will also have the right to request the portability of your personal data. This means that you will have the right to receive the personal data that you made available to us in a structured, commonly used and machine-legible format, to be able to transmit them to another entity directly without impediments on our part.

In addition, where the processing of your data is based on our legitimate interest, you will also have the right to object to the processing of your data.

Finally, we inform you that  you have the right to file a claim  before the responsible data protection  regulatory authority, in particular, before:

The Spanish Data Protection Agency

   The authority of the country in which the country retail company is located:


We offer functionalities  or  services  that  require  us  to  process  the  personal data  of  a  third  party that  you  must provide, such as in the case of activation and sending of the Gift Voucher or the management of the application for the Gift Voucher. If you provide us with personal data of third parties, you confirm that you informed them of the purposes and of the manner in which we need to process their personal data.


We may amend the information contained in this Privacy Policy when we consider this appropriate. Should we do so, we will notify you by various procedures through the Platform (for example, through a banner, a pop-up or a push  notification),  or  we  may even  send  you  a  notice  to  your  e-mail  address  when  the  change  in  question  is relevant to your privacy, for you to be able to review the changes, assess them and, as the case may be, object or unsubscribe from ay service or functionality. In any case, we suggest you to review this Privacy Policy from time to time in case minor changes are made or we make any interactive improvement, taking the opportunity that you will always find it as a permanent point of information on our Website and our App.


We use cookies and similar devices to facilitate your browsing in the Platform, understand how you interact with us and, in certain cases, to be able to show you advertisements in accordance with your browsing habits. Please read  our  Cookies  Policy  to  understand  with  greater  detail  the  cookies  and  similar  devices  that  we  use,  their purpose and other information of interest.